DISCOVER

THE WORLD OF

MOTORACTIVE
COLLABORATION IN AUSTRALIA

The best partnerships in business are based on shared core values and mutual long-term goals. Here at MotorActive, we feel Rowe’s commitment and passion, along with their focus on quality, performance, long term customer relationships and innovation, coupled with their sustainability programs makes them a really good fit for us. Additionally, like MotorActive, Rowe is a family business who really cares about their employee’s and business partners – which is the sort of company we are too.

Some things you might not know about MotorActive.

We’re automotive aftermarket specialists who have been driving motoring passion since 1990. MotorActive is a 100% Australian owned and operated company.

MotorActive has a somewhat unique and interesting business model.

We handle brands such as Meguiar’s and ColorSpec in DIY-Retail as well as Mobil 1 and now Rowe for the DIFM-Trade space. We also recently developed a new program, including the launch of CarMechanica – our online booking platform with additional support services in the pipeline.

We are creating an ecosystem for discerning car owners who care about the vehicles they own and drive. Please take a few minutes to look over the Rowe Product Catalogue for Australia. We particularly like their high-spec range of DRIVELINE fluids for European and prestige vehicles.

 

Bruce Morrison
Founder and Managing Director
MOTORACTIVE

ROWE RACING ON THE RACE TRACKS OF THE WORLD SINCE 2011

Our mission: Celebrating success – on the podium and in the laboratory.

We love lubricants. It’s this passion that drives us to develop the highest performing lubricants. So how do we become even better?

Rowe Racing – it’s our ‘Driving Laboratory’. The extreme conditions experienced on the racetrack are the ultimate environment for testing the limits of performance and reliability. The stress of just one racing kilometre, far exceeds the equivalent of 20km of road stress. The knowledge we gain through motorsport flows directly into research and development – helping make our products true champions. A point driven home with Rowe Racing’s back-to-back victories at the 2020 24 Hours Nürburgring and 2020 Spa 24 Hours. With up to 8000 racing kilometres combined, they constitute two of the world’s toughest races – and Rowe Racing conquered them both!

SUSTAINABLE ACTION AS A BASIC IDEA

Being a role model is important to us in many ways. This way, not only have we built one of the most modern lubricants in Europe, but have also been one of the most sustainable ones since 2017.

This is possible through our support for numerous energy and sustainability projects that minimize harmful CO2 greenhouse gases. Various certifications according to environmental standards such as ISO 14001 or the energy management according to ISO 50001 are only a few selected examples of our sustainable production and leadership culture. The fully CO2-compensated production of our lubricants reduces not just for us, but also for our customers across the globe. The energy needed for production and administration is generated partly from renewable energy sources, such as a photovoltaic system of more than 4,000 m² and a dedicated cogeneration power plant.